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Revolutionizing the Fast-Food Landscape: The New Jack in the Box Prototype

Revolutionizing the Fast-Food Landscape: The New Jack in the Box Prototype

To enhance customer experience, optimize efficiency, and reduce costs, Jack in the Box unveiled its latest store prototype, MK12_W, at the grand opening in Tulsa, Oklahoma, on September 19th, 2022.

This groundbreaking article explores the innovative evolution of one of America’s favorite quick-service restaurants. For redefining the dining experience, this cutting-edge prototype promises to captivate customers with its state-of-the-art technology, streamlined efficiency, and enticing menu options.

From interactive kiosks and automated order fulfillment to sustainable practices, join us as we unveil the compelling details of this remarkable concept, set to reshape the way we savor our fast-food indulgences. Enter a culinary realm like never before, where convenience meets culinary brilliance.

This cutting-edge design comes with various innovative features to change the fast-food game

Five Key Aspects Regarding the New Jack in the Box Restaurant Prototype

Here are five key aspects you need to know about the new Jack in the Box restaurant prototype.

Enhancing Efficiency

One of the standout features of the new prototype is its focus on maximizing drive-thru efficiency. With multiple-lane drive-thru and walk-up windows, the design prioritizes speed and convenience for online, pickup, and third-party delivery orders.

By streamlining the ordering process, the prototype aims to provide customers with a smoother and faster experience while helping franchise owners fulfill more orders in less time.

Lower Build-Out Costs

Compared to its predecessor, the Jack in the Box MK12_W prototype boasts a remarkable 18-23% reduction in build-out costs. This cost-efficiency is achieved by eliminating the traditional dining room, reducing the restaurant’s footprint.

Despite its smaller size, the prototype employs dual-assembly kitchens to enhance order preparation efficiency and speed.

Streamlined Operations

The new restaurant prototype places significant emphasis on streamlining day-to-day operations. Double Order Stations, Pay and pickup Windows, and designated parking areas for Mobile Orders and Third-Party Delivery all contribute to smoother operations for employees and delivery partners.

The seamless ordering process will undoubtedly leave a lasting impression on customers.

Eye-catching Exterior Designs

To stand out in the community and attract new customers, the latest Jack in the Box prototype sports a distinctive exterior design featuring the iconic “Big Red Box” façade.

The prototype employs red-to-purple shifting lights after sunset to further entice late-night diners, accentuating the late-night menu. Additionally, the beloved mascot, Jack Box, takes center stage on signage and other exterior features, serving as an irresistible draw for patrons.

Modular Flexibility 

One of the most significant advantages for franchisees is the modular flexibility offered by the MK12_W prototype.

In addition to the traditional freestanding model, Jack in the Box now provides a versatile version that can adapt to various venues, including C-Stores and travel Plazas, Endcaps, and even Airports and College Campuses.

This adaptability ensures that the brand can easily cater to its diverse customer base.


In conclusion, the new Jack in the Box restaurant prototype, MK12_W, has ushered in a new era of fast-food efficiency, cost-effectiveness, and customer-centricity.

Its drive-thru optimization, lower build-out costs, streamlined operations, captivating exterior designs, and modular flexibility all contribute to positioning Jack in the Box as an industry leader.

With this groundbreaking prototype, the beloved fast-food chain is ready to captivate new markets while delighting its loyal customers with an unparalleled dining experience.

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